MARKETING FOR ENTREPRENEUR (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the business environment, market competitiveness, and customer needs
2. Explain the context of entrepreneurial marketing in business
3. Apply the creative and innovative idea into the entrepreneurial marketing context

Topics: 

1. Socially Responsible Marketing
2. Building Customer Loyalty
3. Personal Selling and Direct Marketing
4. Developing New Market Offerings
5. Understanding the Market
6. Crafting a Customer Value Proposition and Positioning
7. Designing and Managing Products/Services
8. Fundamental of Marketing
9. Brand, Price and Sales Promotion
10. Marketing Communications
11. Driving Growth in Competitive Markets
12. Identifying Market Segments and Target Customers
13. Tapping into Global Markets