MARKETING FOR ENTREPRENEUR (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the business environment, market competitiveness, and customer needs
2. Explain the context of entrepreneurial marketing in business
3. Apply the creative and innovative idea into the entrepreneurial marketing context

Topics: 

1. Defining Marketing for the New Realities
2. Defining Marketing for the New Realities
3. Marketing Planning and Management
4. Analyzing Consumer Market
5. Analyzing Business Markets
6. Conducting Marketing Research
7. Identifying Market Segments and Target Customers
8. Identifying Market Segments and Target Customers
9. Crafting a Customer Value Proposition and Positioning
10. Crafting a Customer Value Proposition and Positioning
11. Designing and Managing Products
12. Designing and Managing Services
13. Building Strong Brands
14. Building Strong Brands
15. Managing Pricing and Sales Promotions
16. Managing Pricing and Sales Promotions
17. Managing Marketing Communications
18. Managing Marketing Communications
19. Personal Selling and Direct Marketing
20. Personal Selling and Direct Marketing
21. Designing and Managing Distribution Channels
22. Designing and Managing Distribution Channels
23. Driving Growth in Competitive Markets
24. Driving Growth in Competitive Markets
25. Developing New Market & Marketing Plan Pitching
26. Developing New Market & Marketing Plan Pitching