MARKETING FOR ENTREPRENEUR (4 SCU)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Identify the business environment, market competitiveness, and customer needs
- Explain the context of entrepreneurial marketing in business
- Apply the creative and innovative idea into the entrepreneurial marketing context
Topics:
LEC (Lecture)
- SME Sized and environment
- The role of marketing in new business
- Segmentation and positioning to maximize the value
- Marketing and Selling
- Developing New Products and Managing the Product Life Cycle
- Pricing: Understanding and Capturing Customer Value
- Pricing Strategies: Additional Considerations
- Advertising & Public Relation
- Marketing Channels: Delivering Customer Value
- Retailing and Wholesaling
- Integrated Marketing Communications
- Personal Selling and Sales Promotion
- Digital, Mobile, and Social Media Marketing
Published at :
SOCIAL MEDIA
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