INTRODUCTION TO ENTREPRENEURSHIP AND BUSINESS (4 SCU)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the concept of Entrepreneurship, how to recognize opportunity and generating ideas to launch entrepreneurial venture;
2. Demonstrate the concept of business model, Industry and competitor analysis, business plan, and the proper ethical and legal foundation for entrepreneurial venture;
3. Apply the entrepreneurial venture’s fnancial strength and viability, new venture team, funding, marketing issues, Importance of intellectual property, and franchising.

Topics:

LEC (Lecture)

1. Why becomes an Entrepreneur
2. Preparation for Living Laboratory Project
3. Recognizing Opportunity and Generating Ideas
4. Feasibility Analysis
5. Developing an Effective Business Model
6. Industry and Competitor Analysis
7. Writing a Business Plan
8. Preparing the proper ethical and legal foundation
9. Living Laboratory Project
10. Assessing a New Venture’s Financial Strength and Viability
11. Building a New-Venture Team
12. Getting fnancing or funding
13. Unique Marketing Issues
14. The Importance of Intellectual Property
15. Strategies for Firm Growth Business
16. Living Laboratory Project evaluation