E-COMMERCE FOR ENTREPRENEURS (2/2 SCU)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define Define the e-commerce fundamentals for entrepreneurs
2. Explain Explain the development of the e-commerce strategy
3. Design Design marketing communications on e-commerce
4. Analyze Analyze the use of Artificial Intelligent in E-Commerce strategy development

Topics:

LEC (Lecture)

1. Introduction to E-commerce
2. E-commerce Strategy
3. Branding in E-commerce
4. Introduction Indonesian E-commerce
5. Build Your E-commerce Presence
6. SEO on E-commerce
7. E-commerce Store Decoration
8. E-commerce Key Features to Increase Conversions
9. E-commerce Live Strategy
10. E-commerce Ads Strategy (Internal Ads & CPAS)
11. Analytics and Evaluation on E-commerce
12. Final Project presentation 1
13. Final Project presentation 2
14. Business Profiling
15. E-Commerce Initiation
16. Integration Between Website, Social Media and E-commerce
17. E-commerce Competitive Research
18. SEO on E-commerce Practice
19. E-Commerce Store Decoration Practice
20. E-Commerce Live Practice
21. E-Commerce Ads Practice
22. Analytics and Evaluation Practice
23. Final Project presentation 3
24. Final Project presentation 4