E-COMMERCE FOR ENTREPRENEURS (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define the e-commerce fundamentals for entrepreneurs
2. Explain the development of the e-commerce strategy
3. Design marketing communications on e-commerce
4. Analyze the use of Artificial Intelligent in E-Commerce strategy development

Topics

1. Introduction to E-Commerce
2. Building an E-Commerce Presence
3. Website Development
4. Introduction to SEM (SEO)
5. Introduction to SEM (Paid Search)
6. Website Analytics and Evaluation
7. E-Commerce Starter Pack
8. E-Commerce Ads + CPAS
9. E-Commerce Key Features to Increase Conversions
10. E-Commerce Live Strategy
11. Analytics and Evaluation on E-Commerce
12. Final Project Presentation 1
13. Final Project Presentation 2
14. Business Profiling & Brand Identity
15. Website Initiation
16. SEO Practice
17. Paid Ads Practice
18. Website Analytics and Evaluation Practice
19. E-Commerce Initiation
20. Conversion Strategy Practice
21. E-Commerce Live Practice
22. Analytics and Evaluation on E-Commerce Practice
23. Final Project Presentation 1
24. Final Project Presentation 2