INNOVATIVE PRODUCT DESIGN AND DEVELOPMENT (2/2 SCU)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the business environment, market competitiveness, and customer needs
2. Explain the context of entrepreneurial marketing in business
3. Apply the creative and innovative idea into the entrepreneurial marketing context

Topics:

1. Introduction to product design and development process in organization
2. Introduction Definition, Benefits, Packaging Design and Format
3. Product Planning
4. Opportunity Identification and Product Planning
5. Identifying Customer Needs
6. Concept Generation
7. The introduction of the concept of Identity Packaging Design
8. Concept Selection
9. Product Architecture
10. Role of Packaging in Marketing Design and Corporate Identity formation/Corporate
11. The process of Creative Thinking in Packaging Design 1
12. Concept Testing
13. Industrial Design
14. The process of Creative Thinking in Packaging Design 2
15. Definition and Role of Research and Packaging Design 1
16. Introduction to Sustainable Product Design
17. Design for Disassembly
18. Definition and Role of Research and Packaging Design 2
19. Role of Structural Design in Packaging Design 1
20. Design for Assembly
21. Design for Maintenance
22. Role of Structural Design in Packaging Design 2
23. Reuse, Recycling, Remanufacturing
24. Costing for Sustainable Product Design