BUSINESS RESEARCH METHODOLOGY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the fundamental principles of research process
2. Apply the principles of research process to solve business problems
3. Analyze the business problems using the research process in order to help in business decision making

Topics:

1. Introduction to Research
2. The Scientific Approach and Alternative Approaches to Investigation
3. Defining and Refining the Problem
4. The Critical Literature Review
5. Theoretical Framework and Hypothesis Development
6. Elements of Research Design
7. Interviews
8. Data Collection Methods: Observation
9. Administering Questionnaires
10. Experimental Designs
11. Measurement of Variables: Operational Definition
12. Measurement: Scaling, Reliability and Validity
13. Sampling
14. Quantitative Data Analysis
15. Quantitative Data Analysis: Hypothesis Testing
16. Qualitative Data Analysis
17. The Research Report