START-UP AND PRODUCT LAUNCHING (6 SCU)

Learning Outcomes

On successful completion of this course, students will be able to: Understand the startup concept and its development process in the digital business era; Applying the customer discovery process to search business model for startup company; Applying the customer validation process to develop business model for startup company.

Topics

Startup and Product Launching study the concept of developing startup companies through Customer Discovery and Customer Validation processes. This course takes startup ideas from customer problems into validated business models with the process going out of the building to explore customers directly

Pre-requisite: None