CREATIVITY AND INNOVATION (2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Identify opportunities based on customer needs.; LO2 – analyze creative solutions to address customer needs.; LO3 – Create prototypes of the business solutions.

Topics:

1. Session 1 – Introduction to Creativity and Innovation Course;
2. Session 2 – Design Thinking for SDGs;
3. Session 3 – Customer Insights;
4. Session 4 – Idea Generation Techniques;
5. Session 5 – Value Creation;
6. Session 6 – Business Idea Discussion;
7. Session 7 – Market Positioning;
8. Session 8 – Revenue Streams and Cost Structure;
9. Session 9 – Business Analysis;
10. Session 10 – Prototype Creation;
11. Session 11 – Prototype Testing;
12. Session 12 – Prototype Presentation;
13. Session 13 – Product / Service Reporting.