Venture Creation (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Create a prototype relevant to market needs; LO2 – Test the prototype to assess business potential.; LO3 – Create a business report and pitch deck for sustainable business development.

Topics:

1.  Venture Creation Overview & Team Setup;
2. Opportunity Recognition & Problem Framing;
3. Prototype Development (Low Fidelity);
4. Prototype Testing (Customer Discovery);
5. Prototype Iteration & Feedback;
6. Business Model Canvas;
7. Business Model Canvas Redevelopment;
8. Digital Marketing & Traction Tools ;
9. Binus Festival Showcase ;
10. Business Ethics & Legal Foundations;
11. Entrepreneurial Finance & Valuation;
12. Pitch deck and Market Validation Reflection;
13. Business Report.