ENTREPRENEURSHIP I (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the innovative business ideas; Describe the value proposition of the created business idea; Assess the value proposition of the created business idea.

Topics:

1. Why Entrepreneurship?;
2. Ideation and Market Research;
3. Customer Profile;
4. Value Proposition and Value Proposition Design;
5. Customer Profiling and Value Proposition: Class Workshop;
6. Effective Presentation and Negotiation Skill;
7. Presentation and Negotiation: Class Workshop;
8. Prototyping;
9. Understanding Your Customer;
10. Assessing Our Value Proposition;
11. Business Model Design;
12. Aligning Value Proposition to Business Model;
13. Business Model Design: Class Workshop.