IDEA GENERATION AND OPPORTUNITY DISCOVERY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify Successful Business Idea; Explain How to Create Profitable Company; Construct Dreams into a licensing goldmine.

Topics:

1. Opportunities for Inventor- Entrepreneurs in the Twenty-First Century;
2. Do You Have What It Takes?;
3. Keep It Simple;
4. Watch Your Back;
5. Ready, Set, Launch!;
6. Guest Lecturer: Entrepreneur: How to Win Business Competition;
7. Flip The Switch;
8. Power Marketing Made Simple;
9. Winning and Losing at Retail;
10. Guest Lecturer: Entrepreneur: How to Sell Business Idea to Investors?;
11. The Beauty and Opportunity of Open Innovation;
12. Look for Marketable Ideas;
13. Get Creative and How To Pick Winner;
14. Will It Sell and Is It Doable?;
15. Create Sales Tools That Sell Benefits;
16. Kick Fear to The Curb;
17. Cut a Great Deal;
18. Project Presentation.