People Innovation Excellence

NEW VENTURE CREATION (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: explain Entrepreneurship and Opportunity in Business; construct Feasibility Analysis of a Business; formulate Business Design to Create an Entrepreneurial Company; assess Planning for Growth and Change.

Topics:

  1. The Foundations of Entrepreneurship;
  2. Preparing for the Entrepreneurial Journey;
  3. Creativity and Innovation: Keys to Entrepreneurial Success;
  4. Creating Opportunity;
  5. Conducting a Feasibility Analysis and Designing a Business Model;
  6. Prototyping and Validating a Solution;
  7. Protecting Startup Assets;
  8. Buying an Existing Business;
  9. Franchising and the Entrepreneur;
  10. Building the Founding Team;
  11. Calculating Startup Capital Requirements;
  12. Crafting a Business Plan and Building a Solid Strategic Plan;
  13. Designing an Entrepreneurial Company;
  14. Planning Startup Operations;
  15. Developing a Startup Marketing Plan;
  16. Building a Powerful Bootstrap Marketing Plan;
  17. E-Commerce and the Entrepreneur;
  18. Pricing and Credit Strategies;
  19. Creating a Successful Financial Plan;
  20. Managing Cash Flow;
  21. Choosing the Right Location and Layout;
  22. Incorporating Ethics and Social Responsibility into the Business;
  23. Funding Startup and Growth;
  24. Planning for Growth;
  25. Risk Management;
  26. Building a New Venture Team and Planning for the Next Generation;
  27. Creating Opportunity;
  28. Prototyping and Validating a Solution;
  29. Building the Founding Team;
  30. Managing Cash Flow;
  31. Incorporating Ethics and Social Responsibility into the Business;
  32. Planning for Growth.

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