DEVELOPING BUSINESS MODEL (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Explainthe concept of brand, brand idea and power positioning. Applybrand?s verbal identity. Testing brand. Formulate brand strategy.
Topics:
- What’s the Brand Idea? The Alchemy of Brand Entrepreneur;
- Power Positioning;
- The Making of a Brand’s Verbal Identity;
- Creating Your Brand’s Verbal Identity;
- Creating Your Brand’s Look and Feel;
- Pimp My Brand;
- Brand Bid;
- Boldly Marketing the Brand;
- Company Culture: One Team with One Dream;
- What’s Your Pitch?;
- Take the ?Work? out of Networking;
- From Small Idea to Big Brand.
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