People Innovation Excellence

DEVELOPING BUSINESS MODEL (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explainthe concept of brand, brand idea and power positioning. Applybrand?s verbal identity. Testing brand. Formulate brand strategy.

Topics:

  1. What’s the Brand Idea? The Alchemy of Brand Entrepreneur;
  2. Power Positioning;
  3. The Making of a Brand’s Verbal Identity;
  4. Creating Your Brand’s Verbal Identity;
  5. Creating Your Brand’s Look and Feel;
  6. Pimp My Brand;
  7. Brand Bid;
  8. Boldly Marketing the Brand;
  9. Company Culture: One Team with One Dream;
  10. What’s Your Pitch?;
  11. Take the ?Work? out of Networking;
  12. From Small Idea to Big Brand.

Published at : Updated

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