GLOBAL ENTREPRENEURSHIP (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:
Explain the concept of go global, selection foreign market, international business across culture, decisions going global, code-classifying for export product.Applythe concept of global entrepreneurship in new business.Analyse partners for direct/indirect exporting, international marketing data, international pricing, legal aspect, financial payment method, tax and accounting issues, trade finance. Plan a global business strategy.

Topics:

1. Why Go Global?;
2. When Is a Company Ready to Go Global? Harmonized Code-Classifying Your Export Product;
3. Selecting Foreign Markets;
4. Sources of International Marketing Data;
5. Two Key Decisions before Going Global;
6. Finding Your Partners for Indirect Exporting;
7. Finding Your Partners for Direct Exporting;
8. International Business Across Cultures;
9. International Pricing;
10. Legal Considerations;
11. Tax and Accounting Issues;
12. Logistics;
13. Documentation;
14. Financial Risk-Payment Method and Trade Finance;
15. Setting a Pace for Your Export Growth – Assessing Your Export Progress and Success;
16. Managing International Channels of Distribution;
17. International Advertising-Public Relation and Trade Mission/Shows;
18. Key to Success: A Customer Orientation;
19. Sustaining Success through Clear Communication and Managing Change;
20. The Internet and International Trade;
21. Beyond Exporting-Foreign Direct Investment.