BUSINESS PLAN (4/4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify the objectives of a business plan; Analyze the feasibility of the business; Create a business plan; Prepare an effective business plan presentation.
Topics:
- Why Write a Business Plan?;
- Developing & Screening Business Idea;
- The Litmus Test a Plan;
- Introductory Material, Executive Summary and Description of The Business;
- Industry Analysis;
- Market Research & Analysis;
- Web Design;
- Logo & Packaging;
- Branding;
- Marketing Plan;
- Management & Organizational Structure;
- Operations Plan and Product Development;
- Legal;
- Analysis of Financial Projections;
- A Successful Business Plan Presentation;
- Business Plan Presentation.
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