ENTREPRENEURSHIP 1 (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to design and apply comprehensive strategies for start-up and new business/unit, to create and execute a comprehensive business model and business plan, to be aware and seek from the sources of financing available for entrepreneurs, to analyze market and business environment in international context, to learn effective team-working skills in a business environment , to experience and apply professional and ethical responsibilities, to understand and apply leadership style required for both entrepreneur and intrapreneur, as well as to commercialize an idea in the form of a product or service.

Topics:

This course is designed to coach the students on how to start and operate a new business venture or a new business unit within an incumbent organization. This usually involves considerable risks and efforts with the possibility of great reward. It combines a practical approach along with theoretical foundation to form a basic framework for understanding the business leadership process, ability to create added value from the implementation of innovation and on the habits to steer that creativity to result in business growth.