INTRODUCTION TO ENTREPRENEURSHIP (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the concept of Entrepreneurship, how to recognize opportunity and generating ideas to launch entrepreneurial venture, marketing issues, Business plan concept, Building a New-Venture Team, entrepreneurial venture’s financial strength, and funding;
2. Design the concept of business model, Industry and competitor analysis, business plan, marketing issues, and the proper ethical and legal foundation for entrepreneurial venture, and Building a New-Venture Team;
3. Analyse the entrepreneurial venture’s financial strength and viability, new venture team, funding, marketing issues, Industry and competitor analysis, Importance of intellectual property, and franchising.

Topics:

1. Introduction to Entrepreneurship;
2. Recognizing Opportunities and Generating Ideas;
3. Feasibility Analysis;
4. Developing an Effective Business Model;
5. Industry & Competitors Analysis;
6. Writing a Business Plan;
7. Preparing the Proper Ethical and Legal Foundation;
8. Assessing a New Venture’s Financial Strength and Viability;
9. Building a New-Venture Team;
10. Getting Financing or Funding;
11. Unique Marketing Issues;
12. The Importance of Intellectual Property;
13. Franchising.