BUSINESS MODEL (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Apply the concept of business model, business model canvas, unbundling business model, multi-sided platforms, free as a business model and open business models;
2. Design business model with ideas realization, innovation visual thinking, prototyping, and storytelling;
3. Create prototyping, and storytelling;
4. Evaluate business models to adapt business environments in the future with the development concept of Blue Ocean Strategy.

Topics:

1. Business Model, Business Model Canvas And 9 Building Blocks: Business Model’s Pattern;
2. Customer Insights;
3. Empathy Map;
4. Ideation;
5. Visual Thinking;
6. Prototyping;
7. Storytelling And Scenarios;
8. Business Model Environment;
9. Evaluating Business Models;
10. Business Model Perspective On Blue Ocean Strategy;
11. Business Models Design Process.