NEW VENTURE CREATION (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Explain the business foundations and the process of successfully launching and growing a small-to-medium enterprise as an entrepreneurial venture and the impact of entrepreneurial firms on economy and society.
- Apply the concepts of feasibility analysis; business model and business plan; legal forms; marketing; negotiation; finance; human capital; operation, and ict.
- Analyze the entrepreneurial process and business opportunities
- Design the scratch of venture creation
Topics:
- Ethics, Social Responsibility, and Green Business
- Know Yourself and Choosing the Right Business
- Inside the Entrepreneurial Mind: from Ideas to Reality
- Understanding Market Potential and Doing Market Research
- Conducting a Feasibility Analysis
- Designing a Business Model
- Building a Powerful Bootstrap Marketing Plan
- Crafting a Business Plan and Building a Solid
- Buying an Existing Business and Franchising
- How to Choose Wisely the Legal Forms of Ventures in Indonesia
- Branding
- Salesmanship
- Advertising Strategies
- Managing Technologies, Social Media, and E-Commerce
- Pricing and Credit Strategies
- Negotiation
- Choosing the Right Location and Layout
- Product and Inventory
- Building a New Venture Team
- Creating a Successful Financial Plan and Calculating the Start-Up Costs
- Managing Cash Flow
- Sources of Financing, Equity and Debt
- Launching Strategy of the Business
- Global Aspects of Entrepreneurship
- Growth Strategies
- Planning for the Next Generation and Harvesting the Business
SOCIAL MEDIA
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