IDEA GENERATION AND OPPORTUNITY DISCOVERY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the process of business idea generation and opportunities discovery;
2. Apply the business idea concept to build a business plan;
3. Analyze the business idea in connection with market segmentation, value offered, distribution channels, customer relations, main business activities, key business partners, main suppliers, cost structures, and revenue stream.

Topics:

1. Entrepreneurs Opportunities in the Global Economic; Ideas, Creativity and Innovation;
2. Managing Creative Processes;
3. Need & Keep It Simple;
4. Evaluation of Idea;
5. Idea Generation;
6. Creative Thinking, Methods and Techniques;
7. Results: and what next?;
8. Ready, Set, Launch!;
9. Visible Ideas Selling Your Ideas;
10. Invisible Ideas Managing Your Ideas;
11. Winning and Losing at Retail.