ENTREPRENEURSHIP: IDEATION (2 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: LO1 – Define target customer characteristics and needs for customer-focused innovation; LO2 – identify problems as opportunities for entrepreneurial innovation; LO3 – generate innovative business solutions to address customer problems.

Topics:

1. Positioning Your Business;
2. Idea Validation Presentation;
3. Business Idea Presentation;
4. Idea Generation;
5. User Persona;
6. Design Thinking & SDGs;
7. Competitor Analysis;
8. Introduction to Entrepreneurship Ideation;
9. Idea Report and Infographic;
10. Market Research;
11. Revenue Generation and Cost of Doing Business;
12. Creating Your Business Values;
13. Understanding Your Customers.