DIGITAL BUSINESS TRANSFORMATION (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Identify the contexts, opportunities, and key issues of digital business transformation; explain the digital business transformation strategy and applications; explain the digital frontiers for digital future mapping; construct the digital business transformation concept.

Topics:

1. Understanding Digital Business Transformation;
2. Introduction to Digital Business;
3. Opportunity Analysis for Digital Business and E-commerce;
4. Managing Digital Business Infrastructure;
5. Key Issues in the Digital Environment;
6. Strategy and Applications: Digital Business Strategy;
7. Strategy and Applications: Supply Chain and Demand;
8. Strategy and Applications: Digital Marketing;
9. Strategy and Applications: Customer Relationship Management;
10. Digital Frontiers: Reach and Engagement;
11. Digital Frontiers: Transactions and Products & Brands;
12. Digital Frontiers: Supply Chain and Company Functions;
13. Group Presentation.