BUSINESS STRATEGY (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: define The framework for Business Strategy in order to maximize the company’s competitiveness; explain The Competitive Strategies for Long-Term Business Development; Adopt The Ethical Corporate Culture, Leadership and Strategy to carry out good business management.

Topics:

1. What Is Strategy and Why Is It Important?;
2. Charting a Company’s Direction;
3. Evaluating a Company’s External Environment;
4. Evaluating a Company’s Resources, Capabilities, and Competitiveness;
5. The Five Generic Competitive Strategies;
6. Strengthening a Company’s Competitive Position;
7. Strategies for Competing in International Markets;
8. Corporate Strategy: Diversification and the Multi-business Company;
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy;
10. Building an Organization Capable of Good Strategy Execution;
11. Managing Internal Operations;
12. Corporate Culture and Leadership: Keys to Good Strategy Execution;
13. Presentation of Group Observation.