People Innovation Excellence

CONSUMER INSIGHTS: BEHAVIOURAL FUNDAMENTALS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

  1. Explain the wants and needs of different consumer segments
  2. Classify the suitable product value that is suitable with market and business environment
  3. Analyze Analyse market, risk, and competitor aspects for business sustainability

Topics:

  1. Consumer Ethics
  2. Perceiving and Making Meaning
  3. Learning, remembering, and knowing
  4. Buying, using, and disposing
  5. Motivation
  6. Introduction customer behavior
  7. Attitude and How to change Them
  8. Deciding
  9. Identity and the self
  10. Personality, value, and lifestyle
  11. Social and culture identity
  12. How group define us?
  13. Social class and status

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close