CONSUMER INSIGHTS: BEHAVIOURAL FUNDAMENTALS (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Explain the wants and needs of different consumer segments
- Classify the suitable product value that is suitable with market and business environment
- Analyze Analyse market, risk, and competitor aspects for business sustainability
Topics:
- Consumer Ethics
- Perceiving and Making Meaning
- Learning, remembering, and knowing
- Buying, using, and disposing
- Motivation
- Introduction customer behavior
- Attitude and How to change Them
- Deciding
- Identity and the self
- Personality, value, and lifestyle
- Social and culture identity
- How group define us?
- Social class and status
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