INNOVATIVE PRODUCT DESIGN AND DEVELOPMENT (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Explain the concept of New Product Development and innovation, the NPD process, user participation and value creation, Design Thinking, problem and customer-need identification, and building customer empathy to develop creative and innovative businesses.
- Apply the concept of user participation, value creation, Design Thinking, customer needs and empathy, focusing, ideation, idea selection, prototyping, and testing to develop creative and innovative businesses.
- Analyze the concept of finding the right focus, generating and selecting product ideas, prototyping, testing, and commercialize product to articulate opportunities and create contributions to society for sustainable business.
Topics:
- Introduction to New Product Development and Innovation
- New Product Design & Development process
- User Participation And Value Creation In New Product Development
- Design Thinking for Product Development
- Understanding the Problem
- Understanding Customer needs & How to Build Empathy with the Customer (Field Study)
- How To Find The Right Focus
- How to Generate Ideas for Product
- How to Structure and Select Ideas for Product Development
- How to Create a Good Prototype for Product Development (Field Study)
- How to Test the Prototype for Product Development Development (Field Study)
- How to commercialize a product (Field Study)
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