INNOVATIVE PRODUCT DESIGN AND DEVELOPMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the concept of New Product Development and innovation, the NPD process, user participation and value creation, Design Thinking, problem and customer-need identification, and building customer empathy to develop creative and innovative businesses.
2. Apply the concept of user participation, value creation, Design Thinking, customer needs and empathy, focusing, ideation, idea selection, prototyping, and testing to develop creative and innovative businesses.
3. Analyze the concept of finding the right focus, generating and selecting product ideas, prototyping, testing, and commercialize product to articulate opportunities and create contributions to society for sustainable business.

Topics:

1. Introduction to New Product Development and Innovation
2. New Product Design & Development process
3. User Participation And Value Creation In New Product Development
4. Design Thinking for Product Development
5. Understanding the Problem
6. Understanding Customer needs & How to Build Empathy with the Customer (Field Study)
7. How To Find The Right Focus
8. How to Generate Ideas for Product
9. How to Structure and Select Ideas for Product Development
10. How to Create a Good Prototype for Product Development (Field Study)
11. How to Test the Prototype for Product Development Development (Field Study)
12. How to commercialize a product (Field Study)