INNOVATION IN OMNI CHANNEL (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Apply the concept of channel and omni-channel fundamentals
2. Identify the specific focus on channel participants in retailing, wholesaling, franchising, and international channel domains
3. Formulate the omni-channel strategies

Topics:

1. The Omni-Channel Ecosystem
2. Channel Basics
3. Channel Power
4. Channel Relationships
5. Channel Conflict
6. Retailing Structures and Strategies
7. Wholesaling Structures and Strategies
8. Franchising Structure and Strategies
9. Channels And International Markets
10. End User Analysis : Segmentation and Targeting
11. Omni Channel Strategy
12. Omni-Channel Marketing : The Internet and Emergence of E-Commerce and Its Impact on Traditional Marketing
13. Omni-Channel Supply Chain Challenges