BUSINESS PLAN (4/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Classify Classifying a business idea and screening the idea (or ideas) to set preliminary feasibility; analyze Analyzing the feasibility of business ideas before entering the business planning process; apply Applying all data collected into an effective business plan and presenting.

Topics:

LEC (Lecture)

• Why Write a Business Plan?
• Developing and Screening Business Ideas 1
• Developing and Screening Business Ideas 2
• Developing and Screening Business Ideas 3
• The Litmus Test of a Plan 1
• The Litmus Test of a Plan 2
• The Litmus Test of a Plan 3
• The Litmus Test of a Plan 4
• Introduction, Executive Summary, and Company Description 1
• Introduction, Executive Summary, and Company Description 2
• Industry Analysis 1
• Industry Analysis 2
• Market Analysis 1
• Market Analysis 2
• Marketing Plan 1
• Marketing Plan 2
• Management and Organizational Structure 1
• Management and Organizational Structure 2
• Operation Plan and Product Development 1
• Operation Plan and Product Development 2
• Analysis of Financial Projections 1
• Analysis of Financial Projections 2
• Presenting The Business Plan 1
• Presenting The Business Plan 2
• Presenting The Business Plan 3
• Presenting The Business Plan 4

LAB (Laboratory)

• Developing and Screening Business Ideas 1 LAB
• Developing and Screening Business Ideas2 LAB
• The Litmus Test of a Plan 1 LAB
• The Litmus Test of a Plan 2 LAB
• Industry Analysis LAB
• Market Analysis LAB
• Marketing Plan LAB
• Operation Plan and Product Development LAB
• Analysis of Financial Projections LAB
• Preparing and Delivering an Effective Business Plan Presentation 1 LAB
• Preparing and Delivering an Effective Business Plan Presentation 2 LAB