DIGITAL ENTREPRENEURSHIP AND NEW VENTURE CREATION (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: Obtain knowledge of valuable strategies in marketing and technology related to digital entrepreneurship and new venture creation in the recent era; Analyze the processes needed to implement entrepreneurial thinking through the design thinking method and gamification concepts; Develop the steps to new venture creation from the financial perspective and how to ensure the organization’s sustainability.

Topics:

1. Marketing Strategy in Digital Age;
2. Digital Marketing and Social Media Marketing;
3. Business Analysis Foundations;
4. Strategies for Business Model Innovation;
5. Entrepreneurship and Design Thinking Concept for New Venture Creation;
6. Design Thinking – New Venture Design;
7. Gamification Concept and Implementation;
8. Employee to Entrepreneur – Business Planning, Marketing, Scaling and Execution;
9. Business Development Strategic Planning;
10. Building Sustainable Organizations;
11. Enrichment Activity: Consultation and Workshop – Corporate Valuation;
12. Enrichment Activity: Consultation and Workshop;
13. Enrichment Activity: GUEST LECTURE;
14. Enrichment Activity: Discussion – Long Term Goals Worksheet;
15. Enrichment Activity: Lab – Venture Design Toolkit;
    1. 1. 1. Enrichment Activity: GUEST LECTURE Business Plan.