Entrepreneurship in Creative Industry (4 Credits)

Learning Outcome

Interpret the relation of culture and entrepreneurship in the creative industries;
Apply the creativity, culture, and entrepreneurship process in the business planning and development;
Analyze the cultural and creative business concept in the business planning and development;
Evaluate the cultural and creative business concept in the business planning and development.

Topics

1. Market, Entrepreneurs, and Culture
2. Innovation and Entrepreneurship
3. The Innovative Mind
4. Innovation Methods
5. Researching competitors and customers
6. Targeting the right customer
7. Distributing and promoting the creative product
8. Creative industries financing model
9. Expanding the business
10. The Creative Industries: Past, Present, and Future