Strategic and Business Performance Management
Learning Outcomes
Students are able to: Define and explain the arranging process of strategy and corporate; Create general strategy and business level strategy; Use strategy through annual target, functional strategy and policy; Evaluate the strategy that have been implemented.
Topics
- Arranging strategy
- Mission and objective of an enterprise
- External and internal environment analysis of an enterprise
- Industrial environment analysis
- Situation analysis; Business level strategy (SBU)
- Corporate level strategy (grand strategy)
- Implementation of strategy
- Control and evaluation of strategy
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