Behavioral Finance

Learning Outcomes

Students will gain an understanding of how individuals actually make financial decisions (descriptive) and guidance on how to improve financial decision making (prescriptive) in themselves and others

Topics

1. Introduction to Behavioral Finance
2. The History of Behavioral Finance Micro
3. Introduction to Behavioral Biases
4. Cognitive Dissonance Bias
5. Conservatism Bias
6. Confirmation Bias
7. Representativeness Bias
8. Illusion of control bias, hindsight bias, mental accounting bias, anchoring and adjustment bias
9. Framing bias
10. Loss aversion bias
11. Behavioral investor types