Fashion Brand Strategies

Learning Outcomes

Upon successful completion of this course, students are expected to be able to : Understand a range of research techniques and design methodologies; demonstrate critical thinking and innovative thinking to abstract design problem; communicate design concepts and abstract design solutions; relate the brand positioning framework to develop a brand, and long term sustainable brand strategies; articulate the concept of brand equity for strategic business opportunities implementation

Topics

The Fashion brand strategy course involves the development of marketing programs and a series of activities to build, measure, and manage brand equity in the fashion field. The course aims to give a deeper understanding of basic branding principles, both classic and contemporary branding applications. Students will learn how to create own brand and implement its strategies.