Visual Merchandising

Learning Outcomes

Upon successful completion of this course, students are expected to be able to : Understand the principle of visual merchandising; develop a creative concept and window display through exploration and experimentation; demonstrate a visual communication skill on wide range of audience

Topics

Visual merchandising is one of the important elements in retailing used to increase product or service sales by combining products, environments, and spaces into a stimulating and appealing display. This course focuses on the principle of visual merchandising where students can develop their knowledge of the retail industry by learning how to attract customers through relevant ideas of display and styling to create the store’s desired image.