Entrepreneurship for Fashion Management

Learning Outcomes

Upon successful completion of this course, students are expected to be able to : display critical thinking to capture business opportunities ; demonstrate the ability to conduct marketing research; to demonstrate leadership, management and entrepreneurship skills; demonstrate a responsible working method and effective time management; to present creative ideas in product development and relevant design solutions; utilize information and describe a responsible analytical writing in scholarly manners

Topics

The Entrepreneurship course is designed to guide students on how to start a new business venture by captures the business opportunities appear in the market, develop new products, new ideas and services.

This course emphasizes on step by step guidance to construct a business plan as well as to develop brand equity. Students will be required to integrate the skills acquired from previous courses, in order to develop further thinking in relation to a brand and business development. Live project will be set to add students’ experience of the actual industry.