Fashion Communication

Learning Outcomes

Upon successful completion of this course, students are expected to be able to : demonstrate industrial critical awareness and aesthetic conceptions; interpret creative exploration and experimentation process; display effective communication skill through the design solution ; demonstrate; respond and apply an intellectual independent judgment and articulate reasonable arguments; display computer literacy or appropriate technology application.

Topics

Fashion communication provides students with the knowledge of constructing an effective fashion campaign through the right communication channel to specific audience, including the public relation knowledge. This can be realized through building a press release for a brand, and developing a press kit. Students will also will learn on the fashion journalism where they need to write a review of a brand and catwalk analysis