Project Report Writing

Learning Outcomes

Upon successful completion of this course, students are expected to be able to : construct an independent approach in an analytical research on a complex design issue ; compose an innovative design solution on a complex and contextual design issues in response to related industry.

Topics

Project report writing includes the overall project deliverables. It enables students to integrate design knowledge and business skills gained from the previous courses to produce an analytical and comprehensive written report delineating the whole process of design construction as well as producing a thorough marketing analysis. It contains marketing and design research, development to evaluation stage and reflection of own work. In addition, students have to produce promotional project outcome and design a creative promotional strategy to show evidence of competencies gained from the whole four years of study along with marketing communication planning and strategy.

Pre-Requisite : FA413 – Fashion Seminar