FASHION BRAND STRATEGIES (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to : Use appropriate methodology in conducting brand market research, Create a fashion brand identity, Communicate design concepts and present the alternative brand strategies, Apply the brand positioning concept in developing brand strategies, Explain the concept of brand equity for strategic business opportunities implementation.

Topics:

The Fashion brand strategy course involves the development of marketing programs and a series of activities to build, measure, and manage brand equity in the fashion field. The course aims to give a deeper understanding of basic branding principles, both classic and contemporary branding applications. Students will learn how to create own brand and implement its strategies.

Pre-requisite: None