FASHION GRAPHICS AND PROMOTION (4SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to be able to : Create fashion brand advertisement using appropriate techniques and methods, Show evidence on aesthetic and concept generation, Communicate effectively the visual aid in the advertisement to the market audience, Utilize appropriate software to illustrate the brand promotion design, Apply principles of page layout and drawing presentation in making the fashion promotion aid, Plan and produce a look book for a fashion brand.

Topics:

Fashion graphics and promotion aims to develop graphics skills in the context of fashion where students need to show their ability to build image of one brand through set of promotional items, as well as to develop logo, and other corporate identity. Students are expected to build their own brand and produce a look book for the brand at the end of semester.
Pre-requisite: None