FASHION TEXTILE III (4 SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to be able to Explain and apply the principles and steps of communication plan (reworded), Analyze problems and find solution through effective and creative public relation, Manage different challenges in creating newsworthy publicity through events, media and promotion, Demonstrate the skills in conveying message through oral and visual communication to raise image awareness of product or organization, Apply appropriate steps and procedures in producing an event.

Topics:

This course also examines more deeply on psychological aspects of communication, on how to set the right strategy and tone to tell the public and gain knowledge, awareness and eventually to increase sales other than direct selling.
Prerequisite: None