MARKETING RESEARCH PROJECT (3 SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to be able to : engage with a research material, techniques and analytical tools ; demonstrate intellect, independent judgment and reasonable arguments to complex issues and topics ; demonstrate a responsible working method in terms of effective time management, and organizational skills ; demonstrate an ability of leadership and management skill in professional working environment; evaluate own performance and identify personal strengths and needs.

Topics:

This course aims to support students in collecting all data required for the final project. As the early stage of the final project, the marketing research course covers the development of structure, objectives of the research, scheduling, literature reviews and the research process. The students are required to compile all data accordingly in terms of developing the managerial skill and display the progress of the research. All data should be selected to provide a strong foundation for further research development and evidence of their analytical skills and judgments.