SCRIPT DEVELOPMENT & PITCHING (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: explain pitch package elements and construction of different creative audio-visual contents; discuss strategies on how to sell a script; apply principles on writing a short film script and its marketing proposal; demonstrate the ability to pitch a short film script and its business plan.

Topics:

1. Creative Comps;
2. Logline, Summary, and Synopsis;
3. One Sheet and Query Letters;
4. Beat Outline and Treatment;
5. Scriptment and Selling vs. Shooting Scripts;
6. Script Workshop 1;
7. Script Workshop 2;
8. Pitch Package and TV Series Bible;
9. Other Creative Content Format;
10. Proposals, Business Plans, and Video Marketing Assets;
11. Pitching 11;
12. Pitching Workshop;
13. Final Pitch.