FINANCIAL FUNDAMENTALS FOR MARKETING (3 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to: explain differences between management accounting and financial accounting; analyze the financial performance of a company or a brand and identify action to be taken to improve the financial performance; and explain budgeting techniques, cost behaviors, cost accounting systems and responsibility accounting and apply appropriate techniques in preparing budget and calculating cost and profit and to analyze the performance of an investment.

Topics:

Financial Fundamental for Marketing introduces students to company’s internal information, such as cost control and cost analysis. Understanding cost behavior is useful for management to set up the price (pricing). Moreover, this course also teaches some managerial tools for business strategy and implementation by discussing cost analysis and profitability of an organization’s products and services and creating values to customers. The course also equips the students with ability to analyze the impact of marketing strategy to the financial performance and to identify how to improve the financial and investment performance.