COMMUNICATION SKILLS IN FOOD INDUSTRY (4 credits)

Learning Outcomes:

On successful completion of this course, students will be able to:  Identify appropriate communication for the application in the food industries; create the communication strategy; demonstrate effective communication in the food industries.

Topics:

The goals of communicaton; Making sure the audience receives the message; Making sure the audience pay attention to the message; Making sure the message is understood; Making the message to be credible; Making the message memorable; Making sure the audience acts on the message; Persuasive and ethical communication; Speech; Presentation on the product knowledge; Online communications; Awareness raising; Audience analysis; Situation analysis.