Public Relations
Learning Outcomes
On successful completion of this course, student will be able to: Analyze the key four-step of public relations; Explain an overview of major communication theories for accomplishing PR program; Design PR program planning; Recognize the broad scope of public relations, its societal value, and the workplace setting where public relations is practiced; Identify the role, process, strategy, tactics and application of public relations
Topics
- Public Relations definitions, roles and evolution
- Ethics and Professionalism
- Public Relations and the Law
- Research
- Program Planning
- Communication
- Evaluation
- Public Opinion and Persuasion
- Reaching a Multicultural and Diverse Audience
- Application of Public Relations
- News Releases, Media Allerts, and Pitch Letters
- Media Interviews, News Conferences, and Speeches
SOCIAL MEDIA
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