Business Management

Learning Outcomes

On successful completion of this course, student will be able to: Identify business trends and challenges of the current business in diverse, global environment; Formulate strategic ways in starting and managing a small business; Recommend strategies in managing and motivating employees to produce goods and services through case studies; Construct customer oriented marketing plans and marketing communications; Solve business case studies that require proper decision making by paying attention to financial resources and profits

Topics

1. The challenge of today’s business environment
2. The creation and distribution of wealth
3. Competing in Global Markets
4. Demonstrating ethical behavior and social responsibility
5. Business Ownership
6. Being an entrepreneur : starting your own business
7. Management, Leadership, and Employee Empowerment
8. Managing the move toward Customer-driven business organization
9. Managing production and operations
10. Motivating employees and building-self managed teams
11. Human Resource Management: finding and keeping the best employees
12. Dealing with employee – Management issues and relationships
13. Marketing: customer and stakeholder relationship marketing
14. Developing and pricing products and services
15. Distributing products efficiently and competitively: Supply chain management
16. Promoting products using interactive and integrated marketing communication
17. Using technology to manage information
18. Understanding financial information and accounting
19. Financial Management
20. Securities markets: Financing and Investing Opportunities
21. Understanding Money and Financial institutions
22. Managing Personal Finance