Advertising

Learning Outcomes

On successful completion of this course, student will be able to: Explain the basic principles of advertising; Create a creative and strategic planning for producing an advertisement; Write a copy of advertisement text for print, broadcast, and web; Describe and choose the right design principle for advertisement; Produce a creative advertisement piece

Topics

Basic Principles of Advertising
Advertising’s Role in Marketing
Ethics and Advertising
How Advertising Works
Consumer Audience
Strategic research and planning
Media for Advertising
Media Planning and buying
Creative side and Message Strategy
Copywriting
Copywriting for Radio
Copywriting for Television
Design and Production

Published at : 16 April 2012 Updated at : 05 June 2012

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