Integrated Marketing Decision Making

Learning Outcomes

Upon successful completion of this course, students are expected to be able to use the functions of integrated marketing decision making involved when creating growth-focused decisions; comprehend the knowledge of typical marketing issues and solutions and their related industries; utilize marketing and integration tools and skills necessary for effective innovation and display habits which allow them to continuously produce new ideas related to business growth.

Topics

This course delineates that integrated marketing decision making is the process of winning top management support, particularly for integration of the market into decisions across the organization. This process is vital because most managers need the legitimacy and organization protection of top management sponsorship before they can invest time and other resources in cross-functional developments.