Innovation & Competitive Advantage

Learning Outcomes

Upon successful completion of this course, students are expected to be able to define and explain innovation in business management and processes in order to develop a creative novel business solution as a source of competitive advantage; demostrate understanding of business creativity and the importance of creative thinking as the foundation of innovation; identify the sources of innovative success and failure inside corporations, and how companies can develop and sustain a capability to innovate; demonstrate the important role of innovation in the organizational and business process as important aspect of creating organizational value for sustainable organizational growth

Topics

This course is designed to give you a sense of why building a rich understanding of innovation is both exciting and critical to modern managerial practice, and second, to give you a solid grounding in the tools necessary to manage it in Indonesian organizations. In particular, there is no “one best way” to manage innovation. This course also explains that Innovation is what gives life to a business in a market economy as source of sustainable competitive advantage.